Hybrid Cloud Object Storage: Optimizing your Workflow

Vortrag 22: Erik Weaver – Western Digital (HGST)


There’s a change in the landscape of data. Data that was never before saved, is now being kept, and data that was frozen is being brought back online for either analytics or to enable the possibilities of monetization.

Production, broadcast and distribution companies are increasingly collecting high-resolution digital content from every stage of the workflow. Media companies are beginning to see that the value of films and other productions live well beyond the date of creation and studios are struggling to find efficient ways to create, move, process, and maintain critical media assets that will support new data strategies.

At the same time, that workflow is getting more complex and compute intensive.  And, new steps in the workflow for new capabilities like virtual reality (VR) are adding to both the data and computing requirements. This means that the requirement for large scale storage and processing infrastructure is growing exponentially.  As a result, studios are struggling to find efficient infrastructure solutions to create new digital content and to maintain comprehensive digital libraries that will support a global organization.  

The growth of infrastructure requirements in both scale and complexity could be addressed with good datacenter planning in other businesses, but in media and entertainment there is the added factor of the production schedule.  Since each project is on a tight schedule, infrastructure usage is bursty and must allow for as much parallel operation as possible. 

Over the last five years, most studios have grown their burst processing within their workflows from 10% to more than 50% of total processing by leveraging hybrid cloud storage and computing resources to make the workflow more efficient and more agile.  Creating a hybrid cloud workflow that utilizes both on-premise and cloud infrastructure resources allows M&E organizations to easily integrate the cloud to process, collaborate and archive content and easily insert that content into a modular workflow process.

Additionally, multiple technologies enable new, data-centric models for media companies. These new models are enabled by advancements in AI and Machine Learning, the ability to access and transform historic data and media assets through metadata capabilities and storage infrastructure that take advantage of object storage for hybrid cloud.

This session will provide real-world examples of how television and motion picture production workflows are preserving and managing data throughout the production lifecycle.


Über Erik Weaver

Erik Weaver is the Global Director of M&E Strategy & Market Development for the Data Center Systems business unit at Western Digital Corporation.

His professional background includes leading roles at the University of Southern California Entertainment Technology Center, the Society of Motion Picture and Television Engineers standards body, Chairman of the innovation conference at National Association of Broadcasters and NAB.

He has also spoken at more than 25 media and entertainment conferences.