Production for a new media age

Marco Lopez: As consumer behavior becomes increasingly dynamic, the way audiences now engage with content is shifting and evolving faster than at any point in the history of the TV industry. As a result, the industry must play catch up with the demand for new personalized, interactive services and access via a host of non-linear platforms. Broadcasters, production companies, and content producers worldwide are seeing the complexities in production and distribution soaring, increasing costs with lower revenue per asset.

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